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Los Angeles Nonprofit Every Day Action CEO Honored as L'Oréal Paris Women of Worth
The program recognizes Every Day Action Co-Founder and CEO Hillary Cohen alongside 9 other extraordinary women who ignite change within their communities through nonprofit work.
Los Angeles, Sept. 4, 2024 – Hillary Cohen, Co-Founder and CEO of Every Day Action (EDA), a nonprofit dedicated to eliminating food waste and combating hunger by redistributing unused meals from film and TV sets to unhoused communities across Los Angeles, has been named a 2024 L'Oréal Paris Women of Worth honoree. Cohen and EDA are recognized alongside nine other remarkable nonprofit leaders nationwide who are driving positive change in addressing some of the nation’s most pressing issues.
Created and founded by two veteran Assistant Directors with the Directors Guild of America, Every Day Action is fast becoming the nonprofit film industry standard for reducing food waste on sets while helping eradicate hunger in Los Angeles. To amplify Every Day Action’s cause, the organization will receive a $25,000 grant from intermediary L'Oréal Paris grant partner GlobalGiving, to help fuel their endeavors. Additionally, Cohen and honorees will receive mentorship from L'Oréal Paris on how to enhance business efforts as well as increased visibility through the brand’s national platforms.
L'Oréal Paris selected Cohen and honorees in partnership with Points of Light, the global leader in volunteering and service, and nonprofit program partner of 18 years. “Each of these women are the embodiment of our tagline ‘Because You’re Worth It,’” said L'Oréal Paris USA President, Ali Goldstein. “In our nearly 20 years of recognizing female trailblazers, it never ceases to amaze me how we continue to build a strong community of female founders who are leading positive change within their respective industries.”
Cohen and the entire Every Day Action team are both honored and excited for their cause to receive the program’s recognition and support. “We look forward to this grant and L'Oréal Paris’s mentorship having a direct and significant impact on our cause and the communities we serve,” shared Cohen.
“It was an honor being a part of the judging process in selecting this year’s honoree class and learning about the amazing causes these women have created,” said actress and brand spokeswoman, Aja Naomi King.
To further raise awareness for honorees’ organizations, L'Oréal Paris has partnered with Warner Bros. Discovery's Courageous brand studio to produce a storytelling campaign, highlighting each woman’s extraordinary journey and philanthropic achievements. These branded vignettes will be distributed across the ad-supported tier of MAX and will direct audiences to learn more.
For more information about the philanthropic program, this year's honoree class and more, visit www.WomenofWorth.com. TO learn more about Every Day Action, visit www.YourEveryDayAction.org.
For media and press inquiries related to Every Day Action and Hillary Cohen, please contact Lexie Smith at lexie@growthmodeagency.com
About Every Day Action
Every Day Action safely, swiftly, and legally rescues the left-over gourmet catered meals from TV/film sets, select grocery stores, corporate events, food festivals, and more and delivers them to those in need: the local unhoused and under-resourced communities of Los Angeles struggling with food insecurity. Created and founded by two veteran Assistant Directors with the Directors Guild of America, Every Day Action is fast becoming the nonprofit film industry standard for reducing food waste on sets while helping eradicate hunger in L.A. Every Day Action picks up surplus food from each production the nonprofit works with and redistributes an average of 60,000 meals annually to nearby local communities all over Los Angeles County.
About Points of Light
Points of Light is a nonpartisan, global nonprofit organization that inspires, equips and mobilizes millions of people to take action that changes the world. Through our work with nonprofits, companies, and social impact leaders, we galvanize volunteers to meet critical needs. As the world’s largest organization dedicated to increasing volunteer service, we engage nearly 4 million volunteers across 38 countries to create healthy, equitable communities where all can thrive. For more information, visit pointsoflight.org.
About GlobalGiving
GlobalGiving is a top-rated nonprofit that makes it easy and safe to give to local projects around the world, while providing fellow nonprofits with the tools, training, and support they need to thrive. Since 2002, GlobalGiving has raised more than $826 million from 1.7+ million donors for 34,000 projects in 175+ countries. To learn more, visit www.globalgiving.org
About L'Oréal Paris Women of Worth
For the last 19 years, L'Oréal Paris' signature philanthropic program, Women of Worth has brought to life the brand's iconic tagline, "Because You're Worth It," by championing women whose unwavering resilience, bravery and courage show the power of owning one's worth.
Each year, ten founders and leaders of grassroot non-profits are recognized for their work across a breadth of charitable causes to receive charitable funding, mentorship through the L'Oréal Paris network to build their organizations and a national platform to share their story.
About L'Oréal Paris USA
The L'Oréal Paris division of L'Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering luxurious and innovative products and services available in the mass market. The brand's signature tagline, "Because I'm Worth It," was born in the United States in 1973 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L'Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. For more information about L'Oréal Paris and to receive personalized advice, expert tips, and exclusive content, please www.LOrealParisUSA.com or follow on Instagram (@LOrealParis), Twitter (@LOrealParisUSA), Facebook (@LOrealParisUSA) TikTok (@LOrealParisUSA) and Pinterest (@LOrealParisUSA).